The platform is rolling out a updated setting that enables them to cut down on the quantity of AI-created media appearing in their feeds. This move comes as the company disclosed that it now features over 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global launch. This advancement coincides with a increase in AI-generated material, fueled by new content generation software.
AI Content on Other Platforms
It has been noted that almost 10% of the quickest rising channels on another major platform primarily display content made by AI. A considerable share of this content is deemed low-quality AI content, a term for substandard, bulk-generated content that is often nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, including digital art to informative clips, and we intend to provide users the ability to see more or less of that, according to their own choices,” said a platform representative.
Volume and Proportions
The platform announced that there are currently over a billion videos on its service labeled as artificially created. In total, more than 100 m pieces of content are submitted to the platform daily, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Viewers will be capable of limit or boost the level of AI-generated videos they view by opening the topic control option in the app and choosing the AI content topic. Additional categories that are already be controlled under the filter include current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies require creators to label lifelike artificially created content, and it bans harmful deepfakes of public figures or crisis events. Any believable artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the app will from now on attach an artificially created watermark to content made using its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This step is intended to help prevent users from seeking to evade the tagging system.
Educational Initiatives
The company is furthermore introducing a two million dollar AI literacy fund for professionals and groups to develop informative material about using AI responsibly. This program will benefit charitable organizations focused on teaching programming and robotics.
Moderation Strategy
The platform has justified its moderation strategy, amid debate over plans to make redundant a large number of safety staff in the UK. It is planning to reduce 439 jobs in its trust and safety division in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A senior executive explained that people-led review would remain essential, but AI can shield workers by filtering out the most distressing content prior to it gets reviewed by people. TikTok stated a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is making a difference process content quickly.”
